Uber Gold
View Full Process
View Full Process
Summer 2024
Year
4 Weeks
Duration
Research, Experience
Design
Georgia Tech
Location
Context
Project Objective
Leverage current market research to identify profit-growth opportunities for Uber and design a compelling customer experience
Research and Insights
Loyalty Programs
Market research on current loyalty programs that could possibly be implemented to Uber
Concept
Re-Introducing: Uber One
A tiered Uber One subsciption to improve customer experience and retention
Advertising
Paris 2024 Olympics
Leverage the Paris Olympics to enlist athletes as ambassadors for the new Uber One program.
Analysis
Profit Projections
Planning towards the future
Process
Finding a Fitting Form and Function
Guided by research and design criteria, I generated a wide range of concepts to find a design that ensure a quality solution
Uber Gold
View Full Process
View Full Process
Summer 2024
Year
Summer 2024
Year
4 Weeks
Duration
4 Weeks
Duration
Research, Experience
Design
Georgia Tech
Location
Georgia Tech
Location
Context
Context
Project Objective
Leverage current market research to identify profit-growth opportunities for Uber and design a compelling customer experience
Research and Insights
Research and Insights
Loyalty Programs
Market research on current loyalty programs that could possibly be implemented to Uber
Concept
Concept
Re-Introducing: Uber One
A tiered Uber One subsciption to improve customer experience and retention
Advertising
Advertising
Paris 2024 Olympics
Leverage the Paris Olympics to enlist athletes as ambassadors for the new Uber One program.
Analysis
Analysis
Profit Projections
Planning towards the future
Process
Process
Finding a Fitting Form and Function
Guided by research and design criteria, I generated a wide range of concepts to find a design that ensure a quality solution
Aaron Jiang. All Rights Reserved
Aaron Jiang. All Rights Reserved
Aaron Jiang. All Rights Reserved
Aaron Jiang. All Rights Reserved
Aaron Jiang. All Rights Reserved
Aaron Jiang. All Rights Reserved
Uber Gold
View Full Process
Summer 2024
Year
Summer 2024
Year
4 Weeks
Duration
4 Weeks
Duration
Research, Experience
Design
Georgia Tech
Location
Georgia Tech
Location
Context
Context
Project Objective
Leverage current market research to identify profit-growth opportunities for Uber and design a compelling customer experience
Research and Insights
Research and Insights
Loyalty Programs
Market research on current loyalty programs that could possibly be implemented to Uber
Concept
Concept
Re-Introducing: Uber One
A tiered Uber One subsciption to improve customer experience and retention
Advertising
Advertising
Paris 2024 Olympics
Leverage the Paris Olympics to enlist athletes as ambassadors for the new Uber One program.
Analysis
Analysis
Profit Projections
Planning towards the future
Process
Process
Finding a Fitting Form and Function
Guided by research and design criteria, I generated a wide range of concepts to find a design that ensure a quality solution